Women don't JUST spend their money on clothes..

    Because women control more than 80% of spending decisions, it’s important to know what they spend most of their money on. This way, we can see how women impact the economy in a positive way by learning where and on what they spend their hard-earned paychecks on. This will let certain manufacturers and companies know how important it is to market their products to women. Let me break this down: women make 85% of all consumer purchases. They make 80% of health care decisions and make 68% of new car purchases. Women also spend more online than men—they account for 58% of all online shopping purchases.

Walter, Ekaterina. "The Top 30 Stats You Need to Know When Marketing to Women." TNW

          Network All Stories RSS. The Next Web, 24 Jan. 2012. Web. 07 Dec. 2012.

Watch some of this video off of YouTube to learn more information about women and their spending trends and how to appeal more to them as buyers. (start at 00:25) https://www.youtube.com/watch?v=il03yYq3l3g